Analysis of factors influencing the management of the range of pharmacy products

The range of pharmacies is an important part of their business, as the quality of customer service and the economic efficiency of the pharmacy organization depend on its formation. The paper examines internal and external factors such as public demand, legislative changes, seasonal fluctuations, procurement and supply characteristics, the impact of competition and marketing strategies. The analysis reveals the main aspects that determine the optimization of the product range to increase competitiveness and customer satisfaction. Recommendations on effective assortment management have been developed for pharmacy organizations, which will improve their financial results and strengthen their market position.

The purpose of the research is to identify the most significant factors affecting the range of pharmacy products, as well as to propose methods and strategies for effective assortment management in modern market conditions.

Practical significance: the results of the study allow pharmacy organizations to plan their product range more accurately and efficiently, focusing on changing consumer preferences, seasonal fluctuations in demand, as well as current trends in the pharmaceutical market. This helps to increase customer satisfaction and improve financial results. Based on the analysis of external and internal factors such as supply, legislative changes and market trends, flexible and effective procurement management mechanisms can be proposed. This will help reduce the cost of storing surplus goods, avoid shortages of popular drugs, and increase business profitability.

Conclusions.The research work substantiates the importance of an integrated approach to the formation of a range of pharmacy products in Almaty. These recommendations can be used by pharmacy organizations for effective assortment management and adaptation to changes in the pharmaceutical market.

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